AWS Industry Accreditation, public badge collection
The full L100–L400 badge taxonomy from the program I built at AWS, hosted by Credly. Third-party-verified, publicly browsable, and the only part of the program that lives outside the NDA.
01
Overview
Sales Enablement · Ex-AWS · 11 years in tech
I build the systems
that make sellers great.
Revenue and sales enablement leader. Most recently at AWS, where I served as single-threaded owner of the operations workstream behind the global accreditation program that credentialed the 35,000-person worldwide field sales organization, and played a lead role in designing the program itself.
Focus, GTM readiness, competency-based accreditation, AI-powered coaching
Open to, Head / Director of Enablement · Revenue Enablement · GTM Readiness
Status, Exploring senior enablement roles · Northern Virginia · open to relocation
Open to, Head / Director of Enablement · Revenue Enablement · GTM Readiness
Status, Exploring senior enablement roles · Northern Virginia · open to relocation
Specimen
01 / 04
Revenue impact
$650M
Incremental revenue attributed to the accreditation program I owned at AWS, 2021–2026.
Reach
17,000
sellers & partners
Win-rate lift
+1.7%
post-accreditation
Verticals
8 → 18
scaled, 5 years
Countries
30
worldwide field
02
What I'm doing now
Between roles, turning the same systems thinking on a new toolchain.
I spent five years building enablement programs at AWS around a simple belief: the fastest way to move a seller from onboarded to productive is to build the scaffolding as a system, not as a pile of courses. That meant competency models, multi-tier assessment architecture, and programs that measured readiness, not attendance.
Since being laid off in January, I've been applying that same frame to the tools reshaping enablement: Claude Code, the Claude API, and MCP. This site is the first artifact of that, built from scratch in Claude Code, one file, versioned on GitHub. Next up: a Claude-API-powered pitch evaluator that does first-pass scoring on seller roleplays, freeing manager review for the judgment-intensive 20% that actually matters.
03
Case Study, AWS Industry Accreditation
The program, the mechanics, the number.
HR title: Senior Technical Writer. Actual remit: single-threaded owner of the operations workstream, and lead designer on the assessment architecture, for the program that credentialed a 35,000-person field sales organization.
, Role, in one sentence
Context
In 2021, AWS was shifting the field sales organization from territory alignment to an industry vertical sales model, Financial Services, Healthcare, Manufacturing, Public Sector, among others. Sellers who had spent years selling "EC2 to anyone" now had to sell "AWS to a hospital CIO." The organization had the products. It did not yet have the credentialed field force.
Program
A competency-based accreditation program, L100 (foundational) through L400 (expert), tied to the AWS Way of Selling (AWOS) methodology and MEDDPICC qualification framework. Assessments were scenario-based, not multiple-choice. Completion was gated on demonstrated competency, not course attendance.
My role
Single-threaded owner of the operations workstream: assessment delivery, certification issuance, cross-vertical rollout, release management, measurement, and field-facing comms. Co-designer on the assessment architecture and rubric methodology. Not the sole author of the program, but the person accountable for it running, and for what a seller experienced when they sat down to take it.
The internal artifacts, architecture diagrams, assessment rubrics, program decks, are covered by an AWS NDA and aren't mine to show. What is public is the credential trail the program left behind: badges issued through Credly, the independent credentialing vendor. The full taxonomy, tier structure, and per-vertical breakdown is visible there.
Impact
Over five years the program scaled from 8 to 18 industry verticals, reaching 17,000+ of AWS's 35,000 worldwide field sellers and partners across 30 countries. Per AWS Business Intelligence analysis, sellers who completed L100 and L200 accreditations showed a 1.7% higher win rate in the six months following completion. The program contributed to $650M+ in incremental revenue.
Beyond the core
In parallel I designed an AI-powered pitch evaluation system that eliminated 50+ hours/week of manual manager review across the field. I was a founding member of the Content Bar Raisers, the publishing authority across a library of 50,000+ enablement assets, and produced the flagship Amplify Your Sales Skills series through 100+ SME interviews — a program targeting enterprise sellers with single-workload customer relationships, teaching them to expand into multi-year cloud transformations by working from IT, to a single line of business, and eventually the C-suite.
04
Experience
Eleven years in tech, one throughline: designing systems that teach adults to do hard things well.
Senior Sales Enablement Program Manager Ops workstream owner, program co-designer · HR title: Sr. Technical Writer
Single-threaded owner of the operations workstream across multiple flagship Worldwide Field Enablement programs, and co-designer on the underlying program architecture, despite the HR classification.
Industry Accreditation Program
- Owned end-to-end operations and co-designed the assessment architecture for AWS's transformation to an industry vertical sales model.
- Scaled from 8 to 18 industry verticals, reaching 17,000+ of AWS's 35,000 worldwide field sellers and partners across 30 countries.
- Contributed to $650M+ in incremental revenue.
- Sellers completing L100 and L200 accreditations showed a 1.7% higher win rate in the following six months (per AWS Business Intelligence analysis).
- Embedded MEDDPICC and AWS Way of Selling (AWOS) directly into certification architecture and assessment design.
Additional Impact
- Designed an AI-powered pitch evaluation system eliminating 50+ hours/week of manual manager review.
- Founding member of the Content Bar Raisers, publishing authority across a library of 50,000+ enablement assets.
- Produced the flagship Amplify Your Sales Skills series through 100+ SME interviews — teaching enterprise sellers to expand single-workload accounts into multi-year cloud transformations from IT to line-of-business to C-suite.
- Mentored three technical writers through transitions into enablement roles, leading without direct managerial authority.
Technical Writer Unreal Engine platform team
- Embedded technical writer on the Unreal Engine platform team, primary documentation contact for external developers building on UE, in partnership with platform teams at Microsoft, Sony, Nintendo, and Google.
- Modernized the team style guide from a static PDF to a living wiki, eliminating bottlenecks in documentation handoffs.
- Standardized the feature intake process between engineering and documentation, increasing features fully documented on release day by 10%.
Technical Writer Virtual Battlespace, tactical training simulation
- Technical writer for Virtual Battlespace, a tactical training simulation platform used by DoD, NATO, and law enforcement agencies worldwide.
- Held sole US person status with exclusive responsibility for all ITAR-controlled content across the product suite.
- Co-organized Tactical Thursdays, a weekly internal live-fire testing program running mission scenarios to validate new features in operational context.
- Co-developed scenarios for I/ITSEC, the defense simulation industry's flagship annual trade show.
Associate Course Director Writing, game design & documentation, public speaking, team dynamics
- Designed and delivered competency-based curriculum across writing, game design and documentation, public speaking, and team dynamics, managing cohorts of 10–80 students per term across a 10-year tenure.
- Built courses from scratch: syllabi, learning objectives, rubrics, and assessments grounded in industry-relevant outcomes.
- Applied instructional design principles that directly informed the enablement program architecture I later helped shape at AWS.
05
Selected Work
Enablement artifacts from AWS are confidential. Below: public technical writing work, and redacted process artifacts.
Installing Unreal Engine
Official Unreal Engine 4.27 installation guide for developers. Written and maintained at Epic Games.
Mobile Previewer
Unreal Engine 4.27 documentation for the Mobile Previewer tool, enabling developers to test projects across mobile platforms from the editor.
Gears Studio Community
Community documentation and instructional content produced during tenure at Bohemia Interactive Simulations.
06
Tools & Stack
What I've administered, built in, and currently use.
Enablement platforms
Highspot, MindTickle, Cornerstone, Articulate Rise, Articulate Storyline, Salesforce, Credly, all at enterprise scale.
Methodology
MEDDPICC · AWS Way of Selling (AWOS) · Competency-based assessment · Adult learning theory (Knowles, Gagné, Bloom's revised taxonomy).
AI & build
Claude API · Claude Code · MCP · GitHub. Current personal projects use this stack exclusively.
07
Credentials
Formal training in writing, instructional design, and, now, AI systems.
- BA, English, Minor in Film
- MFA, Creative Writing
- AWS Cloud Practitioner
- Anthropic Academy Claude 101 · AI Fluency · Introduction to MCP · Claude Code in Action
08
Contact
I'm actively interviewing for Head of Enablement, Director of Revenue Enablement, or GTM Readiness Lead roles. If you're hiring or know someone who is, I'd love 20 minutes.
© 2026 Ian Seisums Davis
Built in Claude Code